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Thanks for voting!  Please stay tuned for the announcement of the Redraw the Line Challenge Winner.

Last year, MTV – with support from Blue Shield of California Foundation – challenged America's youth to imagine innovative digital tools that help stop the spread of digital abuse.  Amazing ideas poured in from around the country, and we narrowed the field to the top three below.  You cast tens of thousands votes for these finalists, which will help us decide which one gets funded with a development budget of up to $75,000, and which team takes home $10,000 for the winning idea.



Laudan Behrouz, 40

A streaming video chat service and "text a question" SMS resource for those dealing with digital abuse. Young people will be able to connect with trained counselors who can provide help and advice on a wide range of digital abuse scenarios. The service would also be available via a Facebook and iPhone app, and offer free video podcast tutorials on how to handle different digital harassment situations. Users may also use the website and SMS code to report more serious incidences of cyber-misconductand digital disrespect.



Daniel Wilkins, 35, Christopher Schmidt, 37, John Thompson, 35, Whitmore Benoit, 39

A social application where an avatar, Little Puck, serves as an animated representation of one’s digital communication behavior. Users create their own stylized avatar, but based on how they interact with others on one or more social platforms (cell phones / text messaging, Facebook, MySpace, etc.), Little Puck will take on a life of its own – morphing to reflect the user’s communications habits. The application will regularly present users with horoscope-style updates on their digital use and exist as a mobile and web-based extension to their social networking profiles.

Taking Control of Digital Abuse Map


Michael Bastianelli, 36

A digital map of the United States that aggregates and displays examples of how young people are taking action to stop the spread of digital abuse. Actions that would be mapped include getting your school to adopt a digital dating abuse or cyber-bullying curriculum, pledging to "opt-out" of digital abuse, helping a friend, joining in the national conversation on digital ethics, deleting instead of forwarding an inappropriate message and more. Actions taken can be submitted online or via mobile devces, and as actions accumulate, the map will pulse with color, showing the type and volume of actions playing out by region. The map will make it easy for users to learn more about the actions their peers are taking around the country, helping to spread good ideas and inspire more young people to join in and stop the spread of digital abuse.